Blue Buffalo’s False Advertising Settlement Awards $32 Million To Customers

Blue Buffalo is in hot soup after it reached a class action settlement for being sued for false labeling. According to the tests, their food revealed that by-product meal was used in a substantial and material portion of their pet food.

According to PetFoodSettlement.com, “A proposed settlement has been reached in a class action lawsuit claiming Blue Buffalo Company, Ltd. (“Blue Buffalo”) pet foods (the “Products”) labeling was false and deceptive and that it falsely claimed that the Products do not include chicken/poultry by-product meals, corn, wheat or soy, or artificial preservatives.”

Now in 2015, Blue Buffalo did admit to using by-products, but they quickly blamed their suppliers and denied any wrongdoing. Here’s what Bill Bishop, Chairman and Founder of Blue Buffalo said, “More than a year ago, we informed our Pet Parents about the misconduct of a former ingredient supplier and a broker. While we will continue to pursue our claims against them, we decided that it is in the best interest of our Pet Parents and our company to resolve the class actions now. All of us at Blue Buffalo continue to work tirelessly to make pet food with the finest natural ingredients for our furry family members.”

Read More Here

The settlement amounts to $32 million and this includes that amount that the company is required to reimburse customers who purchased their products, $8 million in legal fees and around $1.4 million in administrative costs. According to PetFoodSettlement.com, “Blue Buffalo has also agreed to review specifications for all Blue Buffalo Products to ensure that they are consistent with all packaging claims found on the product and representations regarding the products found on the Blue Buffalo Website, and to review its supplier relationships and institute practices designed to ensure that all materials provided by its suppliers comply with the applicable product specifications.”

Anyone who purchased Blue Buffalo in the United States from the 7th May 2008 to 18th December 2015 can request a refund and those with receipts can get up to 10% refund (max $200). Customers without receipts will only receive $10.

For more information, including a list of affected products, a claim form, and detailed court documents please call toll-free 1(844) 245-3772, visit www.petfoodsettlement.com by April 14, 2016, or write to Blue Buffalo Settlement c/o Heffler Claims Group, P.O. Box 58730, Philadelphia, PA 19102-8730. SHARE this post with your friends too.

Feature Image Source: iheartdogs